Positioning your home correctly in the market is one of the most important aspects of marketing your property. Your home has many values, one to the tax assessor, one to an appraiser and another value to you. The real value however, is not necessarily any of the above, nor is it based on what you paid for the property, nor what you may need to net from the sale.

Your home's value will be set as a range as determined by the market. Whether your home sells in the top of that range, or towards the bottom depends on the competitiveness of its market positioning and the overall marketing plan employed.

My expertise in the North Okanagan real estate market in combination with the latest technologies allows me to analyze current conditions and formulate the right positioning to sell your home in accordance with your goals. 

This chart demonstrates the relationship between list sales price and days-on-market. If a property is competitively positioned at, or just below its suggested market value, it will attract more buyers and sell faster. If a property is positioned above its suggested market value, buyer interest will decrease and the property will take longer to sell.

In real estate we can influence a property's condition to some degree by employing the principles of home staging.

Home staging is the process of preparing a property to sell from "curb to closet" for a faster and better sale. Statistics show that a staged home will sell more quickly and for more money. 

Staging includes de-cluttering, de-personalizing, and rearranging furnishings to appeal to the broadest range of buyers. Staging helps showcase a home's features and space.

Real estate photos are worth more than a thousand words and making every pixel count is more important than ever. That is why every marketing package I offer includes professional photography.  I hire a variety of talented real estate photographers to capture all the best features and assets that your home has to offer.

I use the services of Gabriela Sladkova Photography, Okanagan Real Estate Photography – two great photographers who also are able to provide virtual tours (and drone aerial video if needed). 

Why have floor plans?

• Make your listing stand out – and be memorable for potential buyers
• Help the visualization process – deliver a clear overview of the property
• Get buyers to move in mentally – establish an emotional connection by allowing potential buyers to visualize themselves living in the property
• Save time by finding serious buyers – floor plans can get more qualified buyers
• Buyers love floor plans

My photographers use Matterport or iGUIDE 360 photography to create 360° walk through tours of your home.  This is a great way to ensure that those buyers who come view your home already have a good idea that they will like your home.

I will also create video tours of your property which can be used across social media platforms.  

Can you ever have too much market exposure.